Ibuprom Max climbed up the Mount Everes
The new TV campaign of Ibuprom Max brand has been initiated under the slogan „for undefeated”. The advertisement was inspired by a true story, which is a combination of dreams, authentic passion and strength to overcome obstacles.
The main character of the add is Agnieszka Kiela-Pałys, alumni in English, working in Human Resources Department- person whose passion for climbing and a dream to complete Seven Summits, the highest mountains of all continents. Her story fully reflects the brands philosophy, which states that Ibuprom helps women in fulfilling their dreams and ambitions- no mater how unique and surprising they are.
What distinguishes this commercial is almost documentary character full of naturalness and verity. It was only possible by complying to the idea all the elements:
- The main character is authentic,
- the lines used in the add are her own free statements
- Summiting Mount Everest accounts for her own fulfilled dream
- The way of montaging and running of the camera gives the impression of almost personal participation in the expedition.
