Ibuprom Zatoki/ Sinuses- new advertisement campaign
New TV commercial titled „Marathon” was initiated for a brand Ibuprom Zatoki/ Sinuses. It is an other spot from the campaign „For undefeated” and it was inspired by real story of authentic passion of add’s main character. Similar to Ibuprom Max advertisement about summiting Mount Everest, this one presents the strength of character and overcoming ones weakness when striving to achieve ones goals.
This time the main character is Anna Pawłowska-Pojawa, graduate of Warsaw University in journalism, obtained doctor’s degree at Warsaw School of Economics, PR specialist and also a zealot of running. She has on her account couple marathons, during which she constantly improves her time records, but her biggest dream is to run in the largest and most prestigious marathon- the marathon in New York.
In the add „marathon” once again we tried to capture and reflect the entire realism of the situation to enable the viewer to believe that he or she is dealing with a real person, real situation and authentic passion. This time to build this authenticity we have used tools known from previous commercial:
- The main character is authentic,
- the lines used in the add are her own free statements
- The way of montaging and running of the camera give the impression of documentary character of the shoots as well as the marathon itself.
