Soperan- no. 1 in Poland!
We gladly inform you, that brand Stoperan after just 4 years on the market became unquestionable leader, surpassing it’s main rival- Smecta.
In June 2008 Stoperan became an absolute no. one- next to leadership in volume acquired in March 2007, became also a leader in value- reaching:
- In value 25,2% of market share and thereby deprived Smecta of it’s first position, which currently has only 22,7% of market share
- In volume- 31,8%- significantly surpassing Laremid brand with it’s market shares on the level of 20,8%.
Accomplished in June sales results are the highest in history of Stoperan!
All consequently executed activities done for Stoperan brand had contributed to this achievement. Beginning with vitally important- registration, packaging design, product data compilation, working out the advertising claim, throughout ensuring wide accessibility of the product, to creating advertising campaigns and carefully selected activities dedicated for pharmacists.
All of that has resulted in achieving by Stoperan the name of most often purchased and reliant antidiarrhoeal in Poland.
